August 10-12, 2018 | New York City

Applying Best Practices in Design to Your Book Covers

To build your brand, it’s important to maintain consistency across elements of your visual identity, and book covers are a key aspect of that. In this session, you’ll learn about the principles of design from a packaged goods branding expert whose work needs to differentiate itself from among thousands of other products to get noticed. Find out which design elements are most important to keep consistent and why, how to start from your design objectives, and practice assessing design within the right context. You’ll also learn how to be a great collaborator with your cover designer by providing the right kind of feedback against your shared objectives. Finally, you’ll gain the skills to assess the design where ever it’s going to “live”—be it as a thumbnail on a screen or held in a reader’s hands.