The Three Step Formula for Building an Author Platform 

Every author’s online platform is his or her biggest asset, and creating one is vitally important for your long-term success. However, there have never been more demands on an author’s time than today. In this session, you will learn which efforts are worth your time and which ones are distractions. Whether you're an author or someone who advises authors (publisher, agent or publicist), this session will be relevant. You will learn through examples and case studies how to connect all the elements of online marketing (website, mailing list, blogging, social media, advertising and publicity) into a cohesive, successful and sustainable author platform.