New Digital Tools: Make Your Social Media Marketing Easier and More Effective

Social media marketing allows us to find influencers and create communities. However, as we all know it is time consuming and a labor-intensive activity. This session will present new and established digital tools that can help make the process of managing online marketing easier and more effective. After testing many tools, Burke will present the ones that are most helpful to authors and publishers alike. In a “show-and-tell” session, we’ll review tools that help find influencers and discussions, create visual content and data, collaborate with teams, measure engagement and more.