How an Email Newsletter Can Be Your Secret Marketing Weapon

E-mail marketing is the No. 1 overlooked means of reader engagement when authors evaluate their overall platform. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. Thankfully, it’s easy to get started with e-mail newsletters, and it doesn’t require technical know-how. This session shows you to get off the ground and grow from there.