You’re the Boss! Taking Control of Your Book’s Promotion Plan

Whether you plan to publish with a large, traditional house, a smaller indie press or through your own publishing efforts, it’s likely you’ll be involved in a large portion of its marketing and promotion. This may terrify or excite you. Either way, getting your book out there can be a major endeavor. In this session, we’ll look at how you as the author can take control of the process (or complement the work of a publicist). We’ll think creatively far beyond the bookstore setting for readings and events, and discuss how to plan your own version of a book tour, how to use social media to make genuine connections, how to partner with organizations, how to plan for long-term benefit, and how to keep it all organized and enjoyable.