Pixels to Platform: Marketing for Creative People

Savvy writers know that producing a great book is just the first step. To make an impact, you need to build an author platform so you can get your work in the hands of your readers. Yet oftentimes it can feel like you’re being pulled in a million directions. With new social networks popping up every day, it’s easy to get distracted by the latest marketing gimmick—or worse, give up on building a platform altogether.

Don’t worry. Platform doesn’t have to be painful, and you don’t have to sell out to sell books. In this session, you will learn concrete steps for building your online brand so you can forge meaningful connections with your readers. You’ll also discover a game-changing technique that will help you understand and research your audience, whether your platform is huge or nonexistent. Finally, you’ll learn strategies to help you focus your energy and resources on the things that matter most, so your platform will be sustainable for the long term.