August 10-12, 2018 | New York City

Turning Words into Numbers: What Authors Should Know About Website Analytics

For many authors, using words to build a platform with blogs and social media comes naturally, but understanding the data to determine if these efforts are effective does not. This session will guide authors through Google Analytics to identify the key metrics to track, why they matter, and how to think critically about the flood of data that has become core to being strategic about online platform building.