July 22-24, 2021


Amazon Sponsored Product Ads: Get Started With This Powerful Tool

You know you need to advertise your books on Amazon but maybe you don’t know how to start? Amazon’s Sponsored Product ads are among the most powerful marketing options for authors who sell books on Amazon. But the learning curve prevents many authors from taking advantage of this robust advertising tool.

In early 2019, PublishDrive became the first self-publishing platform to offer a built-in Amazon advertising tool. Now, drawing on rich data from PD platform users, this presentation will reveal the basic strategies, what works, and the interesting conclusions that will make it easier for newbies to navigate.

With several years of book advertising and publisher marketing under her belt, PublishDrive’s Business Development Director Phyllis Azar will help you get started.