July 22-25, 2021
New York City


Author Archive

Successful Writers Run Successful Businesses

How to succeed even if you hate the business side of publishing

This exclusive pre-conference workshop kicks off the 2019 Writer’s Digest Annual Conference weekend on Thursday, August 22nd. Seats are limited, so register today!

There are 3 critical elements for a successful writing career that go beyond simply being a great writer and finding an agent, or self-publishing your work on Amazon. Marketing, sales, and a strong grasp of the financial side of the business of publishing are essential—one (or all) of which can drive many talented writers back to revising their manuscripts, limiting their ability to control the narrative arc of their own careers, and make a sustainable living with their writing.

The business side of publishing doesn’t have to be scary or difficult, though. In this full-day intensive workshop, Amy Collins—President of New Shelves Books and a trusted expert, speaker, and recommended sales consultant for some of the largest book and library retailers and wholesalers in the publishing industry—will offer insights on managing your writing career as a business, and a much deeper understanding of how the publishing business works.

Effectively marketing, selling, and promoting yourself and your work in a sustainable manner requires a sound business plan, and this workshop will help you establish a daily routine that enables you to achieve both your creative and financial goals.

  • Understand who your readers are, and where they browse and shop
  • Identify comp titles and authors in your genre/category
  • Develop a full marketing plan for your book
  • Establish an attainable set of goals and the specific steps needed to achieve them
  • Start a daily planner which will carry you through the next 365 days

Whether you’re an introvert concerned about being too pushy and “selling out,” or a social gadfly with an established platform—you’ll end the day with an actionable, individualized plan to embrace the business side of your writing career without getting overwhelmed.



Amy Collins is the President of New Shelves Books, one of the best-known book sales and marketing agencies in the United States. Collins is a trusted expert, speaker, and recommended sales consultant for some of the largest book and library retailers and wholesalers in the publishing industry. In the last 20 years, Amy and her team have sold over 40 million books into the bookstore, library, and chain store markets for small and mid-sized publishers. She is a columnist for and a board member of several publishing organizations and a trusted teacher in the world of independent publishers.

Whitney Hill

Whitney Hill (whitneyhillwrites.com) is the author of the Shadows of Otherside contemporary fantasy series. The bestselling first book in the series, Elemental, was the grand prize winner of the 8th Annual WD Self-Published E-Book Awards. Whitney is also the founder of Benu Media (benumedia.com), an indie publishing imprint and creative consulting business. She leverages over a decade of marketing experience to offer resources that help indie authors rise and shine. When she’s not writing or consulting, Whitney enjoys hiking in North Carolina’s beautiful state parks and playing video games. Join Whitney on Twitter and Instagram: @write_wherever.