July 28-31, 2022

New York City


Buzz: The Anatomy of a Powerful Book Launch

Most authors think releasing their book looks like how one launches a rocket in a movie—hit a big, red button and then…take off! But the truth is that a great book launch (the kind that generates the most momentum and sells the most books) has a lot more to it. This session will reframe how you think about launch and show you how to take advantage of that sweet spot between writing and selling. The months before your release date are where intentional positioning, outreach, relationship-building, and automation matter most if you want to drive engagement and grassroots interest and avoid running out of fuel.