July 28-31, 2022

New York City


From Social Media to Goodreads: The Ins and Outs of Author Platforms and Branding

It’s not enough to just be a great writer anymore. With the loss of traditional retail space, it’s more important than ever for authors to have their own platforms to reach and engage with readers directly. But where to start? And when to start? Do I need a platform before querying agents? Before contracting with a publishing house? Do I need to be on every platform? What the heck is TikTok? This session will address all of these questions, as well as specific best practices for building your author platform, timing, content strategy, and tips for specific platforms.

In this hour-long session, HMH Books & Media Senior Marketing Director and long-time book marketer Andrea DeWerd will cover:

· Author websites

· Amazon Author Central

· Bookbub

· Facebook

· Goodreads

· Influencers / Bookstagram

· Instagram

· LinkedIn

· Twitter

· Spotify, Snapchat, TikTok, Clubhouse, and the other niche/emerging platforms

All Levels