July 22-24, 2021


How to Build a Strategic Marketing and Public Relations Plan for Your Book

Many authors who self-publish spend more time focusing on publishing their book than they do promoting it. But if you want to sell copies to more than just family and friends, you need to build a strategic marketing and public relations plan for your book. Taught by both an award-winning author and marketer for a Fortune 100 company, this class will give you the fundamentals of earned, owned and paid marketing strategies. You will learn how to pitch your book to the news media (earned), promote it through all of your channels (owned), and pay to increase your exposure through digital media (paid).

All Levels