August 13-16, 2020
New York City

Marketing Collectives for Mutual Success

Not only do marketing collectives amplify your own marketing efforts, but they also provide a supportive community that lets you tap into your members’ diverse expertise, experience, and relationships. Often competition and fear drive authors but it’s time for a better model of collaboration and generosity.


The award-winning author marketing collective, the Tall Poppy Writers (TPW) are a group of 45 traditionally-published female authors representing a wide range of genres. Formed in 2013, TPW now has a combined members social media reach of approximately 660,000 and their posts frequently go viral. They have a unique relationship with Frances Ford Coppola’s Winery, Book Trip, Book Scents, Bedside Reading, Jungle Red Writers, and Career Authors to name a few, and a philanthropy arm that donates to Room To Read. In this session, the founder of the Tall Poppy Writers will provide the basics of how to build a robust and functioning author collaborative.


Learn what works and what doesn’t, what an author-directed group addresses that a publishing house can’t, what agents and editors think of author marketing collaboratives and what results TPW is seeing on sales, attendance at live events, social media engagement, and charitable fundraising.

SESSION LEVEL
Intermediate