Marketing Myths: What do Publishers Really do for Authors?
Depending on whom you believe, marketing is either one of the primary benefits of signing with a trade publisher, or it’s their biggest weakness and you’ll end up doing it yourself anyway. The truth, of course, is usually somewhere in the middle. In this session, Guy LeCharles Gonzalez—Writer’s Digest’s former publisher and marketing director—moderates an interactive panel discussion featuring marketers from major publishers who will discuss what they really do—and don’t do—for their books and authors; the most valuable aspects of an author’s platform; and highlight some of their favorite success stories. There will also be time for questions, so come prepared!