Being your own brand and building your platform not just at the marketing end of the game but in your writing as well. We tend to think of brand and platform in terms of social media presence. But some authors are able to integrate who they are and what they stand for into their stories, taking brand to a more holistic level and then building relationships with a community of readers to build a platform. You will learn how to use brand and platform to impact and inform your craft and voice on one hand and you business decisions regarding marketing and gaining readership on the other hand.
Difficulty level: all_levels
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