Data in Publishing

Data is the most powerful—and often least understood—tool in an author’s marketing toolkit. In this session, industry veteran Andrea DeWerd of the future of agency will break down what data is available across the publishing ecosystem, who has access to it, and how authors can leverage it to drive smarter, more strategic decisions for their book campaigns.

You’ll learn how to improve discoverability through metadata, which metrics actually matter (hint: not just sales), and what tools you can use to track and optimize performance. Andrea will also discuss what tools and data publishers have access to, what data—such as Amazon Prime buyer data—companies have access to, and how to turn insights into action. This session includes real-world examples and plenty of time for Q&A.

Difficulty level: all_levels

Speaker(s)

• Andrea DeWerd

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