• AUGUST 17-20, 2023


Everything You Need to Know About Author Platforms and Branding

It’s not enough to just be a great writer anymore. With the loss of traditional retail space, it’s more important than ever for authors to have their own platforms to reach and engage with readers directly. But where to start? And when to start? Do I need a platform before querying agents? Before contracting with a publishing house? Do I need to be on every platform? Do I need the same platform if I'm writing a novel vs. non-fiction? This session will address all of these questions, as well as specific best practices for building your author platform, timing, content strategy, and tips for specific platforms.

In this hour-long session, HMH Books & Media Senior Marketing Director and long-time book marketer Andrea DeWerd will cover:

· Author websites

· Claim your profile: Amazon Author Central, Bookbub, and Goodreads

· The big ones: Facebook, Instagram, Twitter

· TikTok, Reels, and video strategy

· LinkedIn: a must for business and journalists

· Working with Influencers / Bookstagram

· Tips, tricks, and tools to make sure social media doesn't take over your life

Difficulty level: all_levels


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