Every consumer leaves behind little bits of data in the wake of their online journey—on your website, on social media platforms, and other online communities. There are also a number of resources where you can understand the audience that might not be engaging with your brand... yet. This session will show you a few of the ways you can identify the most useful data morsels, identify resources for your desired audience, and how you can use them to point customers towards the book products you have that they want.
Difficulty level: all_levels
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