TikTok represents a powerful tool for reaching a broad range of potential readers who do not discover books through traditional channels and seek a deeper relationship with the authors they choose. The #BookTok community has generated 136.1 billion (with a b!) views connected to that hashtag alone. This voracious group of readers and writers is inexhaustibly in search of videos about books and about the craft of writing. In this session, discover how to unlock the power of the platform for authors and writers, best practices for developing and posting content, how to connect with readers, how to monetize organically and more.
Attendees will learn:
How TikTok can build a loyal community of readers and generate book sales
How to craft content for TikTok's #BookTok community
What users want from authors on TikTok
Difficulty level: all_levels
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