The Status of Social Media for Authors in 2025

What’s working—and what’s not—on social media in 2025? Join book marketing veteran Andrea Jo DeWerd of the future of agency for a look at how platforms like Instagram, Facebook, LinkedIn, Threads, Bluesky, Substack, and more are evolving, and what that means for authors today. Whether you’re traditionally published, self-published, or somewhere in between, this session will help you assess where to focus your time and energy to build an online presence that feels authentic and drives results.

You’ll walk away with actionable recommendations for what to post where, how to balance promotion with connection, and how to adapt to changing platform algorithms and audience behaviors. Andrea will demystify the social media landscape and help you align your digital strategy with your goals—whether you’re launching your first book or sustaining a long-term author brand.

Difficulty level: all_levels

Speaker(s)

• Andrea DeWerd

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