July 22-24, 2021


Start the Presses! Publicity 101 for Novelists

How do new authors get interviews and media coverage for their books? What about those personal essays for Lit Hub, Huffington Post, or Writer’s Digest? Is it possible to get radio, podcast and blog interviews if you don’t have a press agent? In this session, Amy Collins will teach you the secrets for generating “earned media” without spending a penny on advertising, including the difference between PR, press, and marketing, and how each element can work specifically for you and your book(s).