July 28-31, 2022

New York City


The First Impression: Building a Magnetic Personal Author Brand

Authors are masters of the written word, but not always of their brand! This session will help writers understand how readers form opinions about writers and how to take control of those perceptions. This session will teach you to take control of your brand and sculpt a narrative that will invite readers, fellow authors, and other publishing industry professionals to work with you. This session will cover reader psychology and key branding tips to help you land more sales. Prolific author and YouTuber Michael La Ronn shares sales and branding tips he’s learned in writing over 60 books, running a YouTube channel, and conducting dozens of media interviews. This session will help you master your author brand and sell more books!

All Levels