August 13-16, 2020
New York City

What the Heck Is TikTok: The Ins and Outs of Author Platforms and Branding

It’s not enough to just be a great writer anymore. With the loss of traditional retail space, it’s more important than ever for authors to have their own platforms to reach and engage with readers directly. But where to start? And when to start? Do I need a platform before querying agents? Before contracting with a publishing house? Do I need to be on every platform? What the heck is TikTok? This session will address all of these questions, as well as specific best practices for building your author platform, timing, content strategy, and tips for specific platforms.

In this hour-long session, Random House Publishing Group Senior Marketing Director and long-time book marketer Andrea DeWerd will cover:

  • Author websites
  • Amazon Author Central
  • Bookbub
  • Facebook
  • Goodreads
  • Influencers / Bookstagram
  • Instagram
  • LinkedIn
  • Twitter
  • Spotify, Snapchat, TikTok and the other niche/emerging platforms
All Levels