With the loss of traditional retail space, and short consumer attention spans, you’ve undoubtedly heard that it’s more important than ever for authors to have their own platforms to reach and engage with readers directly. But if you’re starting from scratch, curating a social media platform is daunting, and it can take years to make a splash with the ever-changing social media platforms.

In this session, Big 5 veteran book marketer Andrea DeWerd will cover what’s working right now for different genres and different platforms, including understanding the content algorithms for Facebook, Instagram, and TikTok, with a specific focus on search optimization and discoverability—from SEO for your author website, to tips and tricks for optimizing your Amazon listing and metadata.

Difficulty level: all_levels

Speaker(s)

• Andrea DeWerd

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